THUG CLUB is at the forefront of advancing South Korean streetwear.
Established in 2018 by the creative duo Min (popularly known as Thug Min) and Kwon, Thug Club is a Seoul-rooted brand that has carved out a distinct identity in the realm of high-end streetwear, characterized by its rebellious perspective.
The brand embraces the liberating spirit intertwined with hip-hop. Beyond being merely a favored choice among celebrities, they have evolved into a symbol embodying counter-culture and what it means to be THUG.
Established in 2018 by the creative duo Min (popularly known as Thug Min) and Kwon, Thug Club is a Seoul-rooted brand that has carved out its distinct identity in the realm of high-end streetwear, characterized by a rebellious perspective.
The brand embraces the liberating spirit intertwined with hip-hop. Beyond being merely a favored choice among celebrities, they have evolved into a symbol embodying counter-culture and what it means to be THUG.
The name THUG CLUB was created to express the attitude and freedom connected with hip-hop, along with a steadfast commitment to authenticity.
The label draws inspiration from motorcycle culture, as well as the fashion and music scene in Seoul's Itaewon neighborhood.
Thug Club garments are crafted using their own custom hardware and may feature cowhide patches, distressing, chain-stitch detailing, and many other elements that make each piece uniquely a Thug Club creation.
Thug Club garments are crafted using their own custom hardware and may feature cowhide patches, distressing, chain-stitch detailing, and many other elements that make each piece uniquely a Thug Club creation.
Thug Club has been worn by Korean artists such as Zico and CL. It has also gained international recognition, being worn by A$AP Rocky, SZA, MadeinTYO, 24kGoldn, Central Cee, Marshmello, and more.
The label has collaborated with other notable brands, such as MCM and Gentle Monster. In July 2023, the brand opened its first flagship store in Itaewon, dubbed TC Castle.
